Website performance directly affects its visibility on search engines, affecting the site's ability to pull in and retain visitors. As a result, it's essential to carry out a thorough SEO audit to identify any potential hiccups that could be hampering your website’s performance.

A Website audit is a procedure Kelly Hector SEO Expert Melbourne that helps you find problems that could be preventing your site from ranking well on search engines. These troubles can range from technical errors to content-centric problems.

A significant aspect of website performance is speed. A slow website not only leads to a poor user experience but also affects search engine rankings. Through an SEO audit, you can spot reasons for slow website speed and take corrective steps.

Moreover, an SEO audit also focuses on the quality of content on your website. High-quality, relevant content is crucial for better search engine rankings. The audit can uncover if your website has duplicate content, irrelevant keywords, or poorly optimized meta tags, leading to poor SEO performance.

Additionally, an SEO audit can help you know whether your website is correctly optimized for mobile devices. With most of internet users accessing the web via mobile devices, it's essential that your website is optimized for mobile viewing for better user experience and enhanced search engine rankings.

Further, an SEO audit can expose any broken links or pages that are resulting in 404 errors, both of which can negatively impact user experience and SEO ranking. The audit is intended to highlight these issues, allowing you to fix them promptly and boost your site’s performance.

Finally, it’s important to mention that an SEO audit also assists in developing an efficient SEO strategy. By knowing what's working and what's not, you would be able to devise a strategy that's customized to your website's specific requirements which will enhance its performance, increase visibility, and pull in more visitors.

In conclusion, the importance of website performance and a thorough SEO audit shouldn't be underestimated. Always conduct regular SEO audits to identify and fix possible issues that could be affecting your site's performance. This proactive approach will help keep your website up-to-date, user-friendly, and ranking well in search results, thereby driving more traffic and ultimately, making possible business growth.